Soft EmberPrivacy Policy
Soft Ember Essentials Ltd. ("Soft Ember") acts as the data controller for personal information gathered through softember.live. This notice details the categories of records we maintain, our operational grounds, retention schedules, data recipients, and your statutory entitlements.
1. Who is responsible
Soft Ember Essentials Ltd., located at 14 Southernhay West, Exeter, EX1 1PJ, United Kingdom. Direct privacy questions to [email protected].
2. Legal framework
We handle personal records in accordance with UK GDPR and the Data Protection Act 2018 and relevant local statutes within United Kingdom. Should statutory standards conflict with this text, the legal statute takes precedence.
3. What we collect
During purchase processing, we record data required for delivery: recipient name, physical destination, contact email, telephone number, and basket items. This platform neither records nor keeps payment card data. Browsing activity generates technical logs, including IP addresses, browser specifications, and viewed pages, collected through the tracking cookies detailed below.
- Customer contact and shipping details including legal name, postal delivery address, email address, and contact telephone number.
- Transaction records and purchase order history detailing goods ordered, fulfillment dates, and chosen payment arrangements.
- Technical telemetry and device diagnostics encompassing IP addresses, browser specifications, operating software, and browsing sessions.
- Customer support communications, return inquiries, and electronic messaging records.
4. Why we use it
- To fulfill physical shipments, execute client orders, and manage merchandise returns.
- To reply to inbound client inquiries and provide dispatch notifications.
- To safeguard platform infrastructure and evaluate general usage metrics.
- To deliver product updates exclusively to opt-in subscribers, with immediate unsubscribe options provided in every communication.
6. Third party data recipients
Logistics carriers obtain your delivery address and contact details. Designated payment gateways receive essential transaction data. Web hosting and analytics vendors handle operational data under binding data processing agreements. We do not sell customer data to outside parties.
Soft Ember Essentials Ltd. does not sell, rent, or trade the personal data of United Kingdom customers to third-party data brokers or marketing aggregators under applicable domestic data protection legislation.
7. Data retention periods
Commercial order records remain on file for the mandatory term stipulated by tax and accounting legislation, after which we erase them. User account profiles persist until you request account closure. Browsing analytics logs are purged after 14 months.
8. Your rights
Pursuant to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, United Kingdom consumers possess enforceable rights to access their personal records, demand prompt rectification of errors, request data deletion, enforce restriction of processing, obtain structured data portability, and submit objections to direct correspondence.
9. Security
Because our store processes transactions strictly through Cash on Delivery or Direct Bank Transfer, we do not request, process, or store credit or debit card data on our servers.
10. Questions about this policy
Contact [email protected] or call +44 1392 983 501 during Mon-Fri 09:45-19:15, Sat 09:15-12:45. We address every inquiry within one business day.
- Merchant
- Soft Ember Essentials Ltd.
- Registered address
- 14 Southernhay West, Exeter, EX1 1PJ, United Kingdom
- [email protected]
- Phone
- +44 1392 983 501
- Working hours
- Mon-Fri 09:45-19:15, Sat 09:15-12:45
- Registration
- Company No. 07681438